"The horror... the horror..." Marlon Brando, Apocalypse Now Fresh off of winning a Bessie for John St. Advertising's disturbing Ideazon campaign, we've completed yet another twisted viral, this time for Vex through GJP and their client Vincor. A homage to the teen slasher film trailers of the 70's and 80's, "Sliced" was our first foray into working with an exclusively all-fruit cast.
A group of teenage fruit retreat to a cabin deep in the woods for a weekend of sexually charged debauchery. True to form it isn't long before things explode in a juicy orgy of fruit desecration. Packed with references to Saw, Hostel, Friday the 13th, Nightmare on Elm Street and The Evil Dead, "Sliced" was written, produced, shot and edited in-house under the watchful eye of director Alex Wittholz and GJP's Gerald Flach. The spot uses detailed miniature models that took 7 weeks to build and 5 days (and nights) to shoot, resulting in over 170 separate shots.
Having done two very violent virals back to back, Helios is now looking forward to working with an agency that loves unicorns and rainbows. And kittens.